ABOUT
OUR STORY
It started with a vision and a garage.
THE JOURNEY
WHAT STARTED IN A GARAGE HAS GROWN INTO SOMETHING MUCH BIGGER.
Bar Raising Fitness was founded in 2018 in the one-car garage of a rented house in East Dubuque, Illinois. There were no investors, no established client base, no business experience, and no roadmap for where BRF would eventually go. We had a small amount of inexpensive equipment and a belief that there was an opportunity to build something meaningful by impacting lives through a high level of training and coaching.
A lot has changed since those early days. The facilities have gotten bigger, the team has grown, and BRF has had the opportunity to work with more athletes and individuals than we ever imagined when we started. Through all of that growth, the focus has stayed the same. Keep learning. Keep growing. Raise the standard. Make the most of every opportunity.
OUR GROWTH
MAKING THE MOST OUT OF EACH OPPORTUNITY
OCTOBER 2018
THE GARAGE
East Dubuque, Illinois
It all started in a small garage with a small amount of equipment bought off Facebook marketplace.
BRF TODAY
WHAT WE'VE BUILT
More than just facilities. Bar Raising Fitness is a growing community that has impacted thousands of athletes and individuals and continues to raise the standard, strive for more, and look for new ways to make an impact.
2
TRAINING FACILITIES
Dubuque & Dyersville
300+
ATHLETES & INDIVIDUALS
Trained each month
WORLDWIDE
ONLINE PROGRAMS
Used around the world
BRF APPAREL
OUR OWN APPAREL LINE
For those striving for more
THE FOUNDER
BRANDON HOGAN
FOUNDER • CEO • COACH
I started BRF at 22 years old with no business experience, no client base, and very little to work with. I was training out of a one car garage, learning as I went, and putting everything I had into building something I believed could make a real difference in people’s lives.
Today, that belief still drives me to help people perform at their best and use BRF to make a positive impact on the people and communities we’re a part of.
THROUGH THE YEARS
A LOOK AT WHERE WE STARTED AND WHERE WE ARE TODAY
OUR BRAND
LOGO EVOLUTION
Each version of our logo represents a different chapter in BRF's story. As we've grown, our logo has evolved, but the purpose behind it has always stayed the same.
2018
2019-2023
2023 - CURRENT
